BrainHearing: Helping the brain make sense of sound

July 31, 2015

Image Brainhearing

Better hearing with less effort so our clients can live life to the fullest—that’s one of the objectives that guides us. This article is about BrainHearingTM, new technology which supports the brain’s functions of organizing, selecting and following sounds, for an easier, more efficient listening experience.

Audiologically speaking, we help the brain make sense of the sounds it receives through the ears. In other words, we focus on how the brain processes sounds instead of focusing on the ears or on the sounds themselves. People with hearing loss have to fully concentrate to remain active in a conversation. This means their brain must work harder than that of a normal hearing person — we must be mindful of this at all time.

To make sense of the sounds it receives, the brain uses four different functions:

  • Distinguish different sounds, using both ears
  • Separate sounds from background noise
  • Focus on the relevant signal
  • Recognize sounds
  • Real-life experience

An audioprosthetist recently called me for assistance in integrating our Connectline wireless solution to a patient who had just recently purchased a set of premium hearing aids. The patient, in her fifties, was on her third pair of hearing aids. I took the opportunity to ask her what she thought of her new hearing aids. Without hesitation, she answered that they were without a doubt the best she had ever worn. She added that it was delightful to finally be able to hear and get so much out of such a cute miniature unit. I promptly responded: “Your brain must be thankful for your choice!” She appeared puzzled at my observation. I finished by saying that sound is one thing, but it’s crucial for the brain to be able to give it  meaning

Our vision for hearing is to help our clients maintain the energy they need to stay active under any circumstance. We still have lots to do, but we believe that by working with our hearing health care partners, we will soon be able to provide solutions that let clients maintain a healthy level of energy throughout the day. 

To determine which hearing aids are best for you, consult an audioprosthetist.

References :

1. Oticon Alta International Satisfaction Study, 2013.

2. KOCHKIN, S., et al. (2010). MarkeTrak VIII: Study.